Context and issues

Our client, a recognised leader in the field of financial information in Morocco, plays a strategic role in supporting banking institutions and companies in risk management. With its in-depth expertise and cutting-edge analytical tools, it is a key player in assessing the creditworthiness of borrowers, thereby contributing to the transparency and reliability of the financial market. As part of a replacement within its regional management team, it was imperative to identify a profile capable of combining operational excellence and commercial dynamism to guarantee strategic continuity while optimising growth.

Job Challenges and Requirements

The Regional Director had to be a strong leader with in-depth knowledge of the banking sector, particularly microfinance. The main objective of this appointment was to support the company's strategic transformation by strengthening its commercial positioning and developing its customer portfolio. The mission required a seasoned professional with over fifteen years' experience in the financial sector, who had acquired a holistic vision of the banking business through constant progression within leading structures. The major challenge lay in the candidate's ability to quickly integrate the company's strategic imperatives while implementing initiatives to promote the expansion of its activities in West Africa.

Research strategy and approach

Against this demanding backdrop, our recruitment methodology was based on a tailor-made approach combining talent mapping, strategic intelligence and mobilisation of our sector network. We carried out an in-depth analysis of the market, identifying recognised experts in microfinance with an influential network and proven commercial expertise. The search was conducted with the utmost confidentiality to ensure a smooth transition process. Each shortlisted candidate underwent a rigorous assessment combining in-depth interviews, role-playing exercises and sales aptitude tests, to ensure a perfect match between the client's expectations and the skills of the future Regional Director.

Candidate Selection and Placement

The successful candidate demonstrated an exceptional ability to combine strategic vision with operational excellence. His career path, marked by increasing responsibilities in the banking sector, gave him a thorough understanding of the challenges of microfinance and the imperatives of development in the African market. His interpersonal and negotiating skills were a decisive asset in consolidating institutional partnerships and acquiring new markets. In addition to her technical skills, her natural leadership and professional integrity played a decisive role in the final choice. Her successful integration has enabled our client to accelerate the implementation of its commercial strategy, while ensuring a smooth and efficient transition within the regional management.

Thanks to a rigorous methodological approach and a perfect understanding of the dynamics of the financial sector, we were able to meet our client's expectations by proposing a profile that was perfectly in tune with its development objectives and its requirements in terms of excellence and professional integrity.